Los Panzas Branding
Logo design for a video game group known as Los Panzas. The idea for the logo is meant to replicate the style of professional esports gaming teams with thick outlines and bold typography. I explored other concepts for the initial drafts, but a logo with a competitive gaming team style with a taco mascot was chosen for Los Panzas. I created other digital assets such as an 8-bit version of the logo for social media profile icons and gifs for Twitch streams.
Initial logo concepts for the Los Panzas group. Different styles were explored during the drafting process to see which would fit best for the Los Panzas brand. Some designs had a more playful look and were made to look like a restaurant or food brand. Others were meant to lean more towards the gaming aspect of the brand. The taco mascot was added later in the process once the direction of the style was chosen for the logo.
